Platform · 2025

Mutuals+

A culture platform spotlighting creatives across the African diaspora.

Scroll through it

The full page, top to bottom, the way a visitor sees it.

Editorial

Mutuals+ needed one place to publish its stories, playlists and events and to sell its merchandise, run by its own team.

A bold, magazine-style layout where photography leads and the type stays out of the way.
SELECT+ features that give each spotlighted creative a page of their own.
A shop that feels like part of the magazine, from the product page to the cart.

A content API and admin dashboard for articles, playlists, DJs, events, products and submissions.
Card checkout through Stripe, with discount codes and order records.
Playlists from Spotify, SoundCloud and YouTube alongside the editorial.
Open submissions for creatives who want to be featured, and a newsletter sign-up.

The team publishes, programmes and sells from one dashboard, and readers can move from a story to a playlist to the shop without leaving the site.